Written by one of our team members. MUST read for any game developer, regardless if AAA or Indie.

(...)Video games made by Indie Developers are 'love letters'. Compressed passion, love and dreams that you send out. Your confession of devotion. And the players are human beings, just like you! You want to inspire and be inspired. And they will gladly give you all the inspiration in the world. As long as you put as much faith in them, as you do in your game. But, guess what? You have to... (...)

Read the whole article at Gamaustra here:
http://www.gamasutra.com/blogs/RadekBazak/20170517/298121/Biggest_LifeHack_of_IndieDev_Talk_to_them_.php